Hi there! I’m Valentina, but feel free to call me Val or Valen. Before anything else, I’m a human: curious, empathetic, and always evolving. That’s the lens I bring into every project,  seeing people not as users or consumers, but as layered individuals with stories, needs, and emotions.

Design, for me, is a way to connect those stories to solutions. I approach each project with intention, always aiming to create something beautiful and meaningful, something that resonates and sparks a positive impact.

Here’s a little more about me:

• I’m endlessly curious about people.
  You’ll often find me observing how people move through the world, in cafés, on transit, or at the mall. It’s not nosiness, I promise! I just love noticing human behavior patterns. If I hadn’t gone into design, I probably would’ve studied psychology. Listening, analyzing, and learning from others truly fuels my creativity.
• I’m driven by clarity and content that connects.
  Over the years, I’ve leaned more deeply into the strategic and editorial side of branding, from shaping visual identities to writing web copy, product messaging, and campaign content. I love finding the right tone, the right hook, and the right emotional thread that ties it all together. For me, good writing is good design, it guides, invites, and builds trust.
• I write to give ideas a voice.
  While my creative process can sometimes feel like a brainstorming explosion, writing helps me distill the essence of a brand or project. I enjoy building stories that are both intentional and emotionally grounded, the kind that help people feel something and understand something.

This is my way of seeing people and the world, a universe of possibilities with millions of experiences to discover. This is how I see each project that I face and execute from design, that’s why you can be 100% sure that what I create will be a unique piece that is consciously planned to generate a positive impact.